And that's where the importance of thinking Country Email List from within a brand comes in. To touch a heart you must first show your own heart. This applies to people themselves, but also to organisations. This can be done by being open based on your Country Email List vision and motives. When a company communicates about what it stands for, what its Country Email List vision is, what it would like to achieve and how it does things, then a company shows something of its heart.
And that creates a personality. The vision Country Email List values, promises and relevant content are summarized in a sender and that is a company as a brand. Also read: Position your brand distinctively? That's how you fall in love! Country Email List Touch People are Country Email List touched by emotion. In fact, people make choices based on emotion. Scientifically Country Email List it is assumed that at least 90-95% of the choices we make every day are Country Email List not deliberately made, but are made Country Email List unconsciously ¹. Based on our own built-in autopilot, for example while cycling or driving, and based on feeling. Emotion is what comes to us.
This can be substantiated by neuroscience and Country Email List psychology. It's how our brain, which is made up of different parts ², works approximately. Broadly speaking, it works in this order for us: we are touched, then convinced and finally we connect an action to it ³. Just like with people, feelings play an important role in a company. Whether you click Country Email List with someone is not a choice, a click is there or there is not. This also works for organizations. It is a process in your emotional brain (limbic system). The brand monitors the content and ensures a stable and individual character. Convince What is the advantage of seeing a company as a brand Country Email List from a vision perspective? A new service or product usually starts with a vision. Vision of what the ideal world could look like. Achieving this and how to do it is the mission. When you think, operate and communicate from a vision, a clear line is created.